CONTENT EXPLAINED: Content Strategy vs. Content Marketing

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Your content MEANS NOTHING - unless I'm your ideal customer or client.

Implementing content marketing means nothing without a content strategy.

There are various ways to approach content and how to strategically use it for your business.

The Short Version: What's what?

Content turns strangers into customers. A good content solves problems, helps your audience reach their aspirations, and fills a need.

Content strategy and content marketing are often treated as if they’re interchangeable but they’re two very different things.

Content Marketing is the specific marketing tactics and activities that focus on getting your content to your audience. A way that most get their content to their audience is through social media, podcasts, and video.

Content Strategy aims to plan, create and maintain content goals and aligning them with your business goals.  

Content vs. Content Marketing Vs. Content Strategy

  • Content is the “what,

  • Content Marketing is ‘how” your content will be distributed

  • Content strategy is the “why” behind your content:

Content Explained content marketing, content strategy, content

Tackling your content needs can be a huge undertaking. This is where the Content Strategist steps in.

A content strategist's role is to organize the planning, creation and management of your content. They build a client’s blueprint for how your content will connect your clients to their business goals. The results can be game-changing if your content is able to bring awareness, builds trust and convert to clients and customers. Above all else, a content strategist is making sure that you do not experience problems like wasted time, money or the overwhelm that business owners face.

More Content, More Problems

What do “content problems” look like?

  1. Not actively inviting people to consume your content.

  2. Creating content that does not surprise and delight your audience and missing opportunities to offer value

  3. Creating content that does not lead your client to your services and offers.

  4. Not repurposing content so it goes as far as it can to reach your target audience

  5. Leaving your ideal client on your email list and not continuing to create content for them

    The biggest take away here is that content problems become business problems. 


Chido Mbavarira